QUARESMA, João Nazareno Nonato2025-03-062017RIBEIRO, Patrik Darlan. O Impacto da Gestão de Processos Logísticos sobre a Gestão do Mix de Marketing no Varejo. 2017. Dissertação (Mestrado em Engenharia de Processos) – Universidade Federal do Pará, Instituto de Tecnologia, Programa de Pós-Graduação em Engenharia de Processos, Belém, 2017.https://rigalileo.itegam.org.br/handle/123456789/508The study analyzes the impact of logistics process management on the marketing mix in retail and the elaboration of strategic plans. The research evaluates the interference of logistics in the 4Ps of marketing (Product, Price, Place, and Promotion), highlighting Product as the most influential element in the marketing mix. The study highlights the importance of the integration between logistics, marketing, and production as a strategic differentiator in the positioning of retail companies.pdf.Planejamento estratégicoLogística empresarialMarketingAdministraçãoVarejoDissertaçãoEngenharia de Produção