MAGALHÃES, Edilson Marques2025-04-222010FREITAS, C. A. O.; OLIVEIRA, E. F.; OLIVEIRA, H. M.; SOUZA, J. C. R. Estratégias para logística de suprimento de KITs de produtos de informática em uma empresa do Pólo Industrial de Manaus - PIM. In: Anais do Congresso Competitividade na Engenharia de Produção: Inovação e Sustentabilidade, 2010, Joinville. Anais... Joinville: [s.n.], 2010. p. 1-7.https://rigalileo.itegam.org.br/handle/123456789/1090The article examines logistics strategies for supplying IT product kits in the Manaus Industrial Hub (PIM), focusing on transport modal choices (maritime, multimodal, and air) amid regional challenges and the 2008 financial crisis. The studied company initially adopted multimodal transport (Sea/Air) but switched to air freight due to customs delays and material shortages, ensuring speed despite higher costs. The study evaluates service dimensions (speed, consistency, capability, availability, and frequency) and underscores the role of logistics planning in maintaining PIM’s competitiveness.pdf.Logística de suprimentosmultimodalidadePólo Industrial de Manaustransporte aéreocadeia de suprimentos.ArtigoEngenharia de Produção