Jandecy Cabral Leite2025-04-222015LIMA, O. P.; SANTIAGO, S. B.; RODRÍGUEZ, C. M. T. Análisis del Pronóstico de Ventas del Sector de Dos Ruedas Utilizando Métodos Estadísticos de Suavizado Exponencial. Revista SODEBRAS, v. 10, n. 119, p. 92-96, nov. 2015.https://rigalileo.itegam.org.br/handle/123456789/1054The study presents a demand forecasting analysis for a plastic injection industry in the Manaus Industrial Pole (PIM), using the Holt-Winters exponential smoothing method. Monthly sales data over 36 months (2010-2012) were analyzed, identifying additive seasonality patterns. The model was evaluated using Mean Absolute Percentage Error (MAPE) and Theil's U coefficient, demonstrating forecasting efficacy and emphasizing the importance of error analysis for continuous improvements.pdf.Suavização ExponencialHolt-WintersPrevisão de DemandaSéries TemporaisEstacionalidadeArtigoEngenharia de Produção