Otimização do Processo de Vendas com a Aplicação de uma RNA para Detecção de Oportunidades Abertas de Vendas para Empresa Soprojetos®

Abstract

With the advent of Artificial Intelligence, computers can make appropriate decisions reliably using Machine Learning techniques, such as an Artificial Neural Network. This ability has a wide range of applications, including in the sales process, it is possible to optimize sales performance and make it easier for managers to decide the future directions of the organization. The present work aimed to apply an Artificial Neural Network (ANN) to detect open sales opportunities for Soprojetos® company, which, despite having a large amount of data recorded in the RDStation Marketing platform, still does not perform predictive analysis. With the support of Python Keras tools and the RDStation Marketing platform, it was possible to elaborate an algorithm to create an Artificial Neural Network capable of detecting sales opportunities for Soprojetos® company, using the data obtained on the RDStation platform, with the accuracy of 97.9% for the Validation Basis.