(Instituto de Tecnologia e Educação Galileo da Amazônia, 2021) BAIA, Karla Josiane de Lima; ALENCAR, David Barbosa de
This chapter addresses inventory management in a confectionery located in Manaus-AM, highlighting the importance of proper planning to minimize costs and maximize profits. The research used the BCG Matrix and Production Planning and Control (PPC) to evaluate the confectionery's product portfolio and implement management techniques that ensure efficiency in inventory management, avoiding waste and material shortages. As a result, the confectionery is expected to gain a competitive advantage, staying ahead of competitors and ensuring final customer satisfaction.
