Gestão de estoque como vantagem competitiva em uma confeitaria na cidade de Manaus-AM

Abstract

This chapter addresses inventory management in a confectionery located in Manaus-AM, highlighting the importance of proper planning to minimize costs and maximize profits. The research used the BCG Matrix and Production Planning and Control (PPC) to evaluate the confectionery's product portfolio and implement management techniques that ensure efficiency in inventory management, avoiding waste and material shortages. As a result, the confectionery is expected to gain a competitive advantage, staying ahead of competitors and ensuring final customer satisfaction.