CONCEPÇÕES E AÇÕES SOCIOAMBIENTAIS: Indicadores de sustentabilidade nas empresas de comunicação televisiva de massa na cidade de Manaus - Amazonas

Abstract

The transformation operated by human actions reflects the urgent need for changes in the way business is conducted and wealth is generated. In this context, sustainable development takes on a central role in corporate strategies. This study investigates the perception of managers from mass television communication companies in Manaus regarding sustainability, based on their socio-environmental practices. The methodology employed a qualitative-quantitative approach, using questionnaires applied to managers from four companies in the sector. The results indicate a general lack of knowledge about sustainability and socio-environmental development as a business strategy, although some managers show personal interest in the subject. Only one company presented concrete signs of commitment to sustainable development.