Análise de Viabilidade Econômica e Gerencial de Cursos de Pós-Graduação em Instituições de Ensino Superior: Uma Análise do Processo

Abstract

This paper aims to analyze the economic and managerial viability of new graduate courses in an educational group. Through an exploratory and descriptive case study, it analyzed variables like portfolio management, strategy, project planning, consumer focus, human resources, and metrics. The research identified opportunities for improvement and formalization to create differentiated courses, enhancing competitiveness, reducing costs, and shortening development time.