(INSTITUTO DE TECNOLOGIA, 2010) FREITAS, Carlos Alberto Oliveira de; OLIVEIRA, Edson Farias de; OLIVEIRA, Haroldo Melo de; SOUZA, João Carlos Rodrigues de; MAGALHÃES, Edilson Marques
The article examines logistics strategies for supplying IT product kits in the Manaus Industrial Hub (PIM), focusing on transport modal choices (maritime, multimodal, and air) amid regional challenges and the 2008 financial crisis. The studied company initially adopted multimodal transport (Sea/Air) but switched to air freight due to customs delays and material shortages, ensuring speed despite higher costs. The study evaluates service dimensions (speed, consistency, capability, availability, and frequency) and underscores the role of logistics planning in maintaining PIM’s competitiveness.
